Deriving its name from the Hindu mythology meaning ‘the first power’, Addya has been striving to live up to its name and standing firm as a powerful icon in fashion.

Addya is a conscious fashion label, founded by Smriti Kumar in 2021. While with various notable organizations, Smriti observed that the wardrobe for the Indian working women  is restricted to western formals and Indian staples, that are sarees or salwar suits.

Henceforth, she came up with this pragmatic fashion brand, aiming to revolutionize professional clothing amidst the 21st century working women.

Addya offers myriads of clothing options with uncompromised comfort, flexibility and versatility.

Most of our collections derive inspiration from traditional Hindu mythology and Indian ethnicities, making the apparel brand one of the most elegantly planned fashion companion.

Our designs could be precisely defined as a harmonious collaboration among Indian prints, embellishments and westernized silhouettes, offering you a one-stop platform for your clothing preferences.

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