About Addya

Deriving its name from the Hindu mythology meaning ‘the first power’, Addya has been striving to live up to its name and standing firm as a powerful icon in fashion.

Our Story

Addya is a conscious fashion label, founded by Smriti Kumar in 2021. While with various notable organizations, Smriti observed that the wardrobe for the Indian working women is restricted to western formals and Indian staples, that are sarees or salwar suits.

Henceforth, she came up with this pragmatic fashion brand, aiming to revolutionize professional clothing amidst the 21st century working women.

Addya offers myriads of clothing options with uncompromised comfort, flexibility and versatility.

Our Design Philosophy

Most of our collections derive inspiration from traditional Hindu mythology and Indian ethnicities, making the apparel brand one of the most elegantly planned fashion companion.

Our designs could be precisely defined as a harmonious collaboration among Indian prints, embellishments and westernized silhouettes, offering you a one-stop platform for your clothing preferences.

Our Products

Welcome to Addya. We aim to create a haven among women’s trendy online boutiques, where luxury meets contemporary style. Our curated collection promises not just attire but an experience of elegance and sophistication. Embrace a world where fashion transcends the ordinary, and every piece tells a story of exquisite craftsmanship. Begin your journey of style and luxury with us today.

Our Team

The people who create our products are as important as people who use them. We take pride in working with local artisans as well as international designers to provide unique products to our valuable patrons.

Each of our products are aimed at serving people seeking to better care for themselves, their communities and the overall planet. We support sustainable yet traditional methods of production and believe in sourcing ethically and creating harmonious conditions for all those working behind the scenes.