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Deriving its name from the Hindu mythology meaning ‘the first power’, Addya has been striving to live up to its name and standing firm as a powerful icon in fashion.
Addya is a conscious fashion label, founded by Smriti Kumar in 2021. While with various notable organizations, Smriti observed that the wardrobe for the Indjan working women is restricted to western formals and Indian staples, that are sarees or salwar suits.
Henceforth, she came up with this pragmatic fashion brand, aiming to revolutionize professional clothing amidst the 21st century working women.
Addya offers myriads of clothing options with uncompromised comfort, flexibility and versatility.